BACKSTORY
“Every woman deserves to feel seen, supported, and empowered"
I’m Jade, founder of Mum Essentials and a mother who knows firsthand the challenges and joys of motherhood. Before starting this venture, I worked with several fashion brands in the UK, but during my own pregnancy, I realised just how hard it was to find clothing that was both comfortable and stylish pieces that could work effortlessly with what I already owned.
I wanted something that felt good, looked good, and truly supported me through all the changes I was experiencing. That’s why I created Mum Essentials: to offer other mothers practical, well-designed essentials that feel as good as they look.
As Mum Essentials grew, I started to see how much more we could offer. I’ve always believed that motherhood is just one part of who we are, and I wanted this space to feel as empowering and supportive for every part of a woman’s journey. Now, Mum Essentials is a place where all women can come to feel seen, heard, and supported—whether navigating motherhood, career, wellness, or self-discovery.
Today, Mum Essentials is more than just a clothing brand. It’s a community and a source of resources for growth and connection. Through Essential Talks, our podcast, I’m honored to bring inspiring voices together, sharing conversations that explore resilience, self-discovery, and personal growth.
Whether you’re here for our original maternity essentials or our expanded resources, I hope you find support, inspiration, and a reminder that you’re never alone on this journey. Thank you for being a part of Mum Essentials.
Jade xx